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Summary: Just like conventional marketing which relies on specific mediums to push a product or service, inbound marketing can be categorized into four major types. Learn more about the different types of inbound marketing and implement them in a manner that best meets your objectives. The benefits of internet marketing is that you can target large audience without having to spend a lot of money unlike conventional marketing. To make money online or to generate good sales internet marketing is a must.

Inbound marketing is a relatively new marketing concept. Different from conventional outbound marketing strategies, which involved ‘push mediums’ like advertising, PR and direct marketing; inbound marketing revolves around proactively participating in the thought-process of prospective customers. Instead of trying to establish a requirement; inbound marketing seeks to satisfy an already existing requirement. Many internet marketing company nowadays uses inbound marketing strategy to help small or large business firm to generate sales or to make money by some other means like affiliate marketing, IT consulting, outsourcing etc

Presenting an overview of the four major types:

1) Search Engine Optimization (SEO) involves incorporating specific changes in your website and online presence to enable search engines to locate and drive target audiences to your site. The keywords selected, form the backbone of the SEO campaign. Organically, websites feature on SERPs only if the website is able to offer what the prospect is searching for. It is clear here that your target groups are looking for you, rather than you having to search for them. Rather than interrupting them, in fact, you are being of assistance to them.

2) Pay Per Click (PPC) is keyword based, very much like SEO. The keywords are still relevant to the search query. The single major difference is that, the keywords are paid for to ensure that the ad is inserted.

3) Social Media
People no longer appreciate being constantly barraged with sales talk. Prospects can opt to receive specific messages of a product or service which they are interested in via social media platforms. They establish relationships with the brand by becoming a fan or following it on popular social media sites. In addition, they can also look up niche social networking sites, within a specific industry. Thanks to social media, the consumers now have the power to make this own independent decisions. Just as a prospect can follow your site, he/she also has the ability to reject it. Thus it’s necessary to use the social media in a way that does not incite irritation or annoyance.

4) Blogging
A significant aspect of inbound marketing involves generating and sharing relevant content and insights with your target audience. This positions your company as a reliable, authentic and relatively accurate source of information. Rather than forcing people to visit your blog, they do so of their own will, attracted by the value they drive from its content.

To conclude, inbound marketing is an extremely important marketing type, welcomed by prospects who are bored of the ‘push marketing’. Having said that, do note that it does not seek to undermine the importance of traditional outbound marketing. A broad based and flexible marketing strategy offers the best of both worlds.

Written by Kaushal Gandhi who is Director at Aaris Internet Solutions Pvt. Ltd. Aaris is SEO company in India. Kaushal has conceptualized SEO Traingulation Method to get desired ranking. In addition, he is also a passionate blogger and writes on diverse topics such as Search Engine Optimization, PPC Management and Social Media. If you want to contribute your writings to this blog then check the guest posting guidelines